Direct Marketing Officer


Vast contract


Uw sollicitatie komt rechtstreeks bij de werkgever toe.

Over MeDirect Bank

MeDirect is a Belgian online bank offering savings, investments and wealth management. It was successfully launched in September 2013 and is developing itself as an innovative and disruptive player in the Belgian financial market. Being a pure internet player, MeDirect has no branches and all client contact is being handled through the internet, telephone and e-mail. We have a very strong focus on customer intimacy and client satisfaction.



To strengthen the team and further develop MeDirect as a Belgian online bank, we are looking for a Direct Marketing Officer. To support and help execute the marketing- and communication strategy. Reporting to the Head of Marketing and working closely with internal departments (IT, Business Development, Contact Center) and a lot of external partners to enable us to develop our business.


  • Responsible for the management and exploitation of the marketing database
  • By developing and implementing a direct marketing and CRM strategy with a strong focus on segmentation.
  • You develop, manage and execute targeted marketing campaigns with the objective to inform, up- and cross-sell.
  • Mainly through e-mailmarketing, but also direct mail and other targeted digital media. With personalized marketing messages for different segments.
  • Implementation and management of a website personalization strategy together with the marketing department.
  • Track, measure, report and improve results on a continuous basis.
  • Keep up to date with e-privacy and data protection regulation and make sure that our direct marketing is compliant.

Wat verwachten we van jou?

  • A bachelor or master in Marketing, Communication
  • 3 to 5 years of experience in a marketing or communication environment
  • Fluent in Dutch and French, good understanding of English.
  • Good copywriting skills
  • Eager to learn and follow-up on the latest marketing trends
  • Flexible, able to multitask and a team player
  • You feel comfortable in a dynamic and continuous changing environment.
  • Finance experience is a plus

Wat hebben we jou te bieden?

We offer an inspiring and challenging job in an innovative market. You will be part of the marketing team within a dynamic company based in the heart of Brussels. A competitive remuneration package commensurate with your qualifications and experience.

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