Optimedia and Zenithmedia were both active players in the Belgian market since respectively 1992 and 1993.In the beginning of 2004 the local merger was legally finalised and ZenithOptimedia positioned itself as an R.O.I. media agency in Belgium as well.
In November 2007 ZenithOptimedia moved to ‘les Ecuries de la chasse Royale’ in Oudergem/Auderghem (Brussels). ZenithOptimedia has developed a tool which maps all possible Touchpoints. The ROI of every communication channel is measured via tracking research.